I, Like You, Hate To Write

Most writers don’t really like to write. Sure, we wax eloquent about the power of the written word but we also have tons of other things we’d rather do – go hiking, shop for a shirt, or even just alphabetize the pantry. Plus every blank page is a new opportunity for paralysis and failure, so that’s awesome too! So we procrastinate. I do, too. Here are a few tricks I’ve come up with to help me turn delay… into delightful!

1. Be clear on what the deliverable is, precisely. It’s easy to get overwhelmed by the sheer size and magnitude of a topic, but it’s almost always the case that the final deliverable is more limited and focused than you imagined. Be clear on what the client wants then deliver only that (display excess only in the speed and quality of your work).
2. Break your writing deliverable into smaller bits. If you have 800 words due in a week, set your goal to write 200 words a day for 4 days, then reserve the final three days for editing. That way you’re only panicked about 200 words rather than 800. Big difference.
3. PROTIP: Writing is re-writing. Don’t try to make it awesome in the first draft – just get something, anything down on paper, with the knowledge that you’ll go back and edit for clarity, brevity, and impact. No one has to see your first draft but yourself, so give yourself permission to be awful.
4. Make writing pleasant. Choose a time of day to write when you’re most relaxed and productive (for me, it’s early morning while the day is young, the air is cool, and the coffee is fresh); find a place that is quiet and free of distractions; pour yourself a refreshing beverage, open a bag of pretzels or pistachios (if your premium time is later in the day, perhaps even a bracingly bitter IPA); and choose an inspiring Pandora radio station or some other music hosting site.

I don’t ever want to sugarcoat the process of writing and suggest it’s easier than it is. But by applying just a few strategies like these you can overcome inertia and get that writing job done.

ACTION ITEM: Add these new approaches to the mix when writing