Your Giggle Reel ≠ Your Whole Life

Despite my contributions to this blog (and other social media platforms), I’m not generally a big fan of social media for reasons best described a couple of weeks ago by a SF Bay Area-based producer friend. She’s used the example of making corporate videos: our real lives are like the entirety of a videotaped interview with all the glitches and outtakes, hemming and hawing, and derailed trains of thought. Whereas the bits our friends and associates post are their best clips, free of hesitancy, awkwardness, and doubt. I think the real injury is, sometimes, comparing our raw footage with others’ “best-of” clips when the two are not really comparable at all.

ACTION ITEM: Keep your perspective

Greg Smith on working onsite with Bill Rolland

Greg Smith, Director at Cisco, describes why he uses Bill Rolland to shoot and edit onsite, especially at events where social media plays an important role.

ACTION ITEM: If you have an event that can benefit from posting videos in near real-time (and, honestly, which wouldn’t?), talk to Bill.