I just got back from a fun tradeshow in Las Vegas, but one thing I really wish they had in my client’s booth was a self-contained video interview backdrop, complete with lights, audio hookup, “step-and-repeat” backdrop – here are a couple of samples from attendees who, I think, did a pretty nice job:
At every trade show, you’ll have the opportunity to interview important customers, analysts, industry thought leaders, etc. – the problem is scheduling these people to sit down and chat in front of a camera. If you have an always-available setup for these ad hoc interviews, you can come away from your event with a number of timely and valuable video assets.
ACTION ITEM: Early in your planning, consider – seriously – adding this component to your next tradeshow booth design.
Rolland Video Blog 