Choose Big Numbers or One Story, But Maybe Not Both

Singularity Effect vs. Psychic Numbing. Really interesting Vox article about our collective inability to feel empathy for addressing a problem when the number of characters in the story grows from one to two to 20 million. Make the numbers big and you lose a significant amount of engagement. Choose to communicate data or an anecdote – probably best to avoid trying both.

ACTION ITEM: Can you break your story, such as a use case, down into more relatable numbers, perhaps a personal anecdote told from the perspective of an individual? Or can you offer the solution to a smaller subset of a larger challenge so it seems more relatable – and achievable?

 

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