The Stuff Dreams Are Made Of

I just got back from a fun tradeshow in Las Vegas, but one thing I really wish they had in my client’s booth was a self-contained video interview backdrop, complete with lights, audio hookup, “step-and-repeat” backdrop – here are a couple of samples from attendees who, I think, did a pretty nice job:

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At every trade show, you’ll have the opportunity to interview important customers, analysts, industry thought leaders, etc. – the problem is scheduling these people to sit down and chat in front of a camera. If you have an always-available setup for these ad hoc interviews, you can come away from your event with a number of timely and valuable video assets.

ACTION ITEM: Early in your planning, consider – seriously – adding this component to your next tradeshow booth design.

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